Call it the “echo effect.” You shout “hello” into a canyon, the sound bounces off the walls, and you near lots of “hellos,” one right after another. Something like that is going on in the tracking business.
John Bendel is Land Line’s contributing editor-at-large. A former trucker, former editor at National Lampoon and two trucking magazines, John is an author, photographer, and freelancer. His work has appeared in the New York Times, The Washington Post, and many U.S. newspapers.