Michelin improves on its Advantage program

September 5, 2019

Land Line Staff


Michelin North America has recently announced improvements to its Michelin Advantage program, according to a news release. The Advantage program supports the needs of both owner-operators and smaller fleets.

Enhancements to the Advantage program include a simplified application process in the U.S. and Canada available in English and French. Truckers can access the application via desktop computer or mobile device and includes same-day use-of-program benefits.

Members can make program purchases the day of sign-up with any Visa, MasterCard or American Express credit or debit card. The program website also gives members access to other resources, such as training information, videos and maintenance tips.

“We listened to our dealer network and fleet participants to improve the program with the goal to be more user-friendly for our 20,000 participants,” said Coy Jones, senior operational marketing manager, B2B – Regional and Small Fleet, Michelin North America. “This improves the purchasing process, and new members do not have to wait to purchase tires.”

The Advantage program provides competitive, consistent nationwide pricing on new Michelin heavy-truck dual and X One tires for fleets operating under 100 power units. Michelin Retread Technologies retreads, Michelin services and BF Goodrich heavy- and light-truck tires are also available.

Additionally, members have access to Michelin ONCall 2.0 Emergency Road Service. The 24/7 service comes with no dispatch fee.

For more information or to sign up, visit MichelinTruck.com/Advantage.