MATS attendees get to check out Cooper TBR tires

LOUISVILLE, Ky. –Cooper Tire and Rubber Co. launched its Cooper-brand truck and bus radial tires earlier this month.

“We’ve had a lot of exciting happenings in the truck tire business in the past 90 days,” said Gary Schroeder, director of global truck and bus tires for Findlay, Ohio-based Cooper.

Designed to deliver quality and value, Cooper TBR tires are geared toward helping fleets reduce their overall tire program costs. There are three series of tires aimed to suit the needs of various trucks. The Pro Series tires are for long-haul trucks. Work Series tires are for regional-haul, pick-up and delivery trucks. Severe Series tires are for mixed service, such as waste haulers and concrete.

“We’ve been working behind the scenes for five years to develop these tires,” Schroeder said.

Cooper commercial Pro Series tires are built with proprietary compounds and tread designs that provide a balance of fuel efficiency and long miles. The Work Series tires balance fuel efficiency and tread life with scrub resistant properties. The Severe Series is engineered for the most demanding applications with tires built to withstand heavy scrub and cut/chip environments. All Cooper-brand TBR tires have a full width, four steel belt package to provide the casing integrity needed to handle multiple retreads.

“We are excited to expand our TBR business with the launch of our Cooper-brand TBR tire lines,” Schroeder said. “Fleets are continually faced with the pressure of lowering their operating costs, and tires are an area that can have a big impact on meeting those targets. Our North American team of engineers developed the Cooper-brand truck tires with a focus on lowing the total cost of ownership for fleets, making these tires an attractive choice. Cooper will also continue to offer the Roadmaster brand, which has provided quality products primarily to owner-operators and trailer manufacturers for more than a decade.”

Cooper-brand TBR tires are SmartWay verified for fuel efficiency. They also come with a seven-year, two retread warranty with full replacement value on the first 50 percent of tread life on all Pro Series and Work Series tires. The tires will be available to commercial tire dealers across the United States and through Cooper Tire’s Fleet Service national account program.