Mobil Delvac and Pedigree have teamed up to improve the well-being of truckers through their Mutts4Trucks dog adoption campaign.
Loneliness on the road is a common trope used to describe trucking. Sure, it’s cliché, but it’s not untrue either.
A canine companion can help alleviate some of that loneliness.
Mobil Delvac and dog food company Pedigree may seem like an unlikely partnership, but it makes perfect sense. One company knows trucking. The other knows dogs. Truckers and dogs are like two peas in a pod. Two dogs in a cab, to be exact: a road dog and an actual dog.
“We’re about bettering (truckers’) business and their well-being,” said Leah Ritter, Mobil Delvac’s brand adviser.
Pedigree’s slogan, on the other hand, is “feed the good.” Together, the two are a perfect fit in talking to truckers, Ritter said.
Mutts4Trucks is a new campaign by Mobil Delvac and Pedigree that pairs professional truck drivers with shelter dogs. It’s a way for Mobil Delvac to reach out to truckers beyond the scope of its oil products.
Mutts4Trucks’ goal is to improve the mental and physical well-being of truckers, while highlighting the benefits of dog adoption. On Sept. 27, the campaign was launched in Nashville in conjunction with the Nashville Humane Association.
From that event, Mobil Delvac is tracking three truckers who adopted a dog to see how their well-being has improved.
Ritter said Mutts4Trucks expects to yield positive results that will be used in future events to convince more drivers to adopt a dog.
So far, the reports are positive.
“These guys and gals are happier,” Ritter told Land Line. “They’re out walking. They’re not as stressed when out on the road, because they have someone smiling at them.”
According to a Pedigree news release, research from the Human Animal Bond Research Institute has shown that 80% of pet owners say their pet makes them feel less lonely, and 76% agree human-animal interactions can help address social isolation.
A study conducted by DePaul University revealed that nearly one-third of truckers surveyed cited loneliness as a source of significant issues affecting their mental health.
“We know dogs have mood-boosting effects on the people whose lives they touch, and we also know that life on the road for a trucker can be lonely,” Elizabeth Barrett, Pedigree brand manager, said in statement. “The Mutts4Trucks program benefits both dog and driver, because it brings a forever home to dogs in need, while providing truckers with a furry friend for the road.”
The Nashville event was only the first of more to come. Ritter said Mutts4Trucks will be partnering with other businesses in 2020 for dog adoptions. Mobile Delvac will be actively working with fleets by supporting costs of having a dog in the cab. Truckers who may not be able to have a dog full time may be tasked with transporting some canines.
Don’t drive for a participating fleet? No problem. Truckers will have an opportunity to adopt a dog through the program at this year’s Mid-America Trucking Show on March 26-28 in Louisville, Ky.
For more information, visit Mutts4Trucks.com. LL