A case study shows no driver shortage for companies treating drivers well

May 2019

Tyson Fisher


A Bureau of Labor Statistics report published earlier  this year suggests there is no “driver shortage.” Rather, any shortage of labor can be easily solved by increasing wages. This may be true in theory, but what about in practice?

While on assignment covering a Mack Trucks event, I had the pleasure to meet the folks at Full Tilt Logistics in Reno, Nev. A family-owned and operated company, Full Tilt has been around for only five years. Despite the lack of a lengthy track record, truckers are on a waiting list to drive for the company.

How could that be if there is a driver shortage?

I had a chance to speak with Full Tilt CEO Tiffany Novich. Part of what she says makes the company so successful is her ability to analyze lanes. Full Tilt avoids lanes that pay well one way, but not so much the way back.

Novich mentioned another success factor: Keeping the drivers happy.

“We got to get them home to their family,” Novich said. “We want to provide really nice equipment. We want them to feel like family.”

Better pay, better equipment and more mindful of a driver’s life outside of the truck. Full Tilt provides all of these despite higher insurance costs because of their relatively short time in business.

Because of this, Full Tilt does indeed have a driver problem: Too many want to drive for them.

This lines up with what the Bureau of Labor Statistics report was attempting to convey. A labor shortage is typically fixed with higher wages. Add in more benefits, and you may find a labor surplus, as is the case with Full Tilt.

If a young, small start-up company can afford to treat drivers well, there’s no reason why the mega carriers can’t.

Look forward to a more in-depth story on Full Tilt in a future edition of Land Line Magazine. LL

Tyson Fisher

Tyson Fisher joined Land Line Magazine in March 2014. An award-winning journalist and tireless researcher, his news reports, features and blogs bring depth to our editorial content, backed with solid detail. Tyson is a lifelong Kansas Citian.